Call for Papers: International Conference: “EU-China Mass Communication”

Bruges, Belgium
3rd – 4th Apr 2014 (TBC)
Deadline: 5th Jan 2014Conference mass communication

(Financially supported by the European Commission) The Inbev-Baillet Latour Chair of European Union-China Relations at the College of Europe invites experts to contribute papers which focus on EU-China mass communication. The papers will be presented at the International Conference on “EU-China Mass Communication”.
The conference is organised with the support of the European Commission grant under the LLP Jean Monnet Programme (Education, Audiovisual & Culture Executive Agency).
Deadline for submission of paper proposals: 5 January, 2014


For both the EU and China, raising the profile in the other’s territory is a top policy task of bilateral relations. With the increasing presence of the EU and China in each other’s media, both sides are supposed to know each other better and, more importantly, mutual understanding should be improved thanks to the rising number of reports on the EU/China. However, policy makers, think tanks and scholars from both sides hold the opinion that there still exists a huge misunderstanding between the EU and China. Why is it so? Is there a possibility to change the situation? In order to find answers to these questions, the conference will gather policy-makers, journalists, researchers and representatives of civil society from the EU and its member states and China and examine how the EU and China are presented in each other’s media and how mass communication affects EU-China relations.
The aim of this two-day international conference is to examine mass communication and its impact on EU-China relations. The conference will bring together the European and the Chinese perspectives on issues of common interest ranging from politics and norms to economic and social issues. Leading scholars,

InBev-Baillet Latour Chair of EU-China Relations, EU International Relations and Diplomacy Studies,
College of Europe Verversdijk 16, BE-8000 Bruges, Fax +32-50-477250,
Chairholder: Professor Jing Men,, Tel. +32-50-477258
Research Assistant: Veronika Orbetsova,, Tel. +32-50-477257
Ph.D. students, government officials, journalists and representatives of NGOs from the EU and China will discuss the above mentioned key issues in bilateral relations.
The working language of the conference is English. Selected papers will be edited and published either in a special issue of an international academic journal or in a book with an international publisher.

Proposed topics

The InBev Baillet-Latour Chair of EU-China Relations would like to solicit experts to contribute papers on mass communication in the context of EU-China relations. Contributions should cover one or more of the following themes concerning EU-China relations:
– China in the European media
– The EU in Chinese media
– The multimedia era: challenges and opportunities for China and the EU
– The EU in the eyes of Chinese public
– China in the eyes of European public
– The impact of mass communication on EU-China relations

Participation in the conference is free of charge and meals during the conference will be provided.

Submission of proposals

Please submit paper proposals of approximately 500 words along with a brief CV to both Professor Jing Men ( and Veronika Orbetsova ( no later than 5 January 2014. All proposals will be reviewed and the organisers will confirm acceptance by 31 January 2014. Participants are expected to provide complete copies of their papers, which should be 7,000 (+/- 700) words long, in electronic form by 20 March 2014.


InBev-Baillet Latour Chair of European Union-China Relations
EU International Relations and Diplomacy Studies
College of Europe, Verversdijk 16
BE-8000 Bruges, Belgium
Fax: +32-50-477250
Tel. +32-50-477258 / 257


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